We are creating a midlife women’s fitness and wellness program at Life Time to empower women 40+ navigating perimenopause and menopause. This season of our lives brings unique challenges including muscle loss, fat gain (especially abdominal), decreased bone density, hormonal symptoms (hot flashes, mood swings, sleep issues), metabolic slowdown, and psychosocial stressors like anxiety and reduced social support.

UPLIFT offers a science-backed, holistic approach combining:

• Fitness Programming : Heavy resistance training (3x/week) for muscle and bone health, HIIT (1-2x/week) for fat loss and cardiovascular benefits, plus mobility and recovery sessions (yoga/Pilates).

• Wellness: Nutrition education focused on hormone-supportive foods, mindset and self-care workshops to build confidence and reduce stress, and pelvic floor exercises to address common midlife concerns.

• Community: Peer support groups and expert guidance to foster accountability and emotional well-being.

KICK OFF EVENT :

• When: Saturday morning, 9:00 AM – 11:00 AM  (optimal for energy and fat metabolism)

• Welcome and keynote by founders Shelly and Breanna

• Interactive workshops on “Understanding Your Changing Body” and hormone-friendly nutrition

• Mini strength training and HIIT demo sessions

• Mindful movement (yoga or Pilates)

• Networking over a healthy brunch featuring avocado toast, salmon bites, fresh fruit, and herbal teas

• Giveaways like fitness trackers, tumblers, and wellness books

• Goal: Educate, inspire community, and encourage commitment

PROGRAM :

• Weekly group workouts: GloUp class includes 2 Strength, 2 HIIT, and 1 mobility/recovery circuit

• Monthly workshops on nutrition, mindset, and hormone health

• Private online community for ongoing support

• Progress tracking to celebrate muscle growth and fat loss

• Flexible in-person and virtual options

RESULTS :

• Resistance training and HIIT improve muscle mass, metabolism, bone density, and cardiovascular health in menopausal women within weeks.

• Social support and accountability increase adherence and long-term engagement.

• Holistic fitness integrating mental and emotional wellness boosts satisfaction and retention.

• Flexible delivery models accommodate busy lifestyles.

BENEFITS :

• Social media (follow @breannasmith_fitness) campaigns with testimonials and success stories

• Downloadable guide “10 Tips for Fitness During Menopause”

• Email nurture series with expert advice and program benefits

• Invitation to join a private What’sApp support group

• Complimentary trial personal training and / or group class

• One-on-one consultations for personalized fitness plans

• Sharing client testimonials and social proof

• Limited-time discounts on personal training packages

• Upsell nutrition coaching and mindset workshops

• Clear, simple sign-up process with strong call-to-action

• Regular newsletters and progress updates

• Member appreciation events

• Ongoing support and resources to sustain success

UPLIFT is a comprehensive program that addresses midlife women’s distinct needs with innovative, evidence-based fitness and wellness solutions, fosters a supportive community, and strategically guides participants at Lifetime Fitness for lasting health and body confidence.